Driving Innovation: Standards in Licensing and

Intellectual Capital Management

May 14, 2019

Silicon Valley USPTO, 26 S. Fourth Street, San Jose, CA

2019/04/30 23:58:59

Driving Innovation:  Standards in Licensing and Intellectual Capital Management

Across the world, innovation is the principal source of differentiated and defensible competitive advantage in business. The intellectual capital associated with the innovation is the largest component of enterprise value, yet it is not well-understood by our political, financial and business leaders. In this one-day program, leading minds in IP, licensing, and technology will come together to discuss the challenges and best practices around intellectual capital management and standards.

LES has become an accredited American National Standards Institute (ANSI) Standards Developer with the goal of developing voluntary consensus-based professional practices in various areas of licensing and Intellectual Capital Management. Join other pioneering thinkers in the space for an insightful and interactive discussion that will help shape the future of the protection of our greatest assets.

Join us to learn more about:

  • Standards in Licensing and Intellectual Capital Management
  • Innovation, Interoperability, and Efficiency through Standards
  • Improving IP Valuation Outcomes through the Use of Standards
  • IP Management for Startups
  • Intangible Assets in the Boardroom

See Complete Agenda below

1

DAY

Experience

the LES Community and knowledgebase concentrated into a single day

16

THOUGHT LEADERS

Engage

with thought leaders to shape the future of standards

150

CONNECTIONS

Expand

your community, promote your ideas, propel your career

INFINITE

INSPIRATION

Energize

your approach to the issues and challenges you face everyday

Tickets

Members

Early bird (ends April 30, 2019)

$750

Per Ticket

Members

After April 30, 2019

$950

Per Ticket

Non-Members

Early bird (ends April 30, 2019)

$950

Per Ticket

Non-Members

After April 30, 2019

$1,150

Per Ticket

If you attend the May 14th meeting, you will also receive a code for 10% off the LES Annual Meeting Registration. (Please note: The code must be used within 30 days.)

Cancellation date: April 14, 2019 is last day for refunds.

Keynote Speaker

David Kappos
Partner, Cravath, Swaine & Moore; Former Under Secretary of Commerce for Intellectual Property

Agenda

8:00 AM – 8:45 AM

Registration and Breakfast

8:45 AM – 9:00 AM

Opening Remarks / Introduction to Standards in Intellectual Capital Management

John Cabeca, Director, Silicon Valley USPTO
Bill Elkington, Collins Aerospace, Immediate Past President and Past Chair, Licensing Executives Society (USA and Canada), Inc.

9:00 AM – 10:15 AM

Innovation, Interoperability and Efficiency through Standards

Why users adopt technical standards, and why innovators invest in their development

Technical standards have achieved wide adoption and have contributed to substantial social welfare. Standards are widespread beyond ICT, and are recognized to provide significant efficiencies by enhancing horizontal competition in the downstream market, increasing competition in the development and inclusion of technologies, reducing costs and lowering barriers to entry. While benefits of technical standards have been widely recognized by authorities and scholars, substantial inefficiencies can arise from opportunistic behavior and suboptimal licensing conducts by both users and developers of standards. The panel will explore efficiencies and inefficiencies associated with open standards, competition among standards – both open, consensus-based and de-facto – from proprietary solutions, and how industry-led, efficiency-enhancing approaches – including best practices and business process standards – can improve licensing practices across a variety of industries. Panelists active in the development or impacted by the use of standards will participate to the discussion, coming from a variety of industries and verticals such as telecom, media, automotive, etc.

Moderator
Matteo Sabattini, PhD, MBA, Director IP Policy, Ericsson Inc.

Confirmed Panelists
Christian Hannon, Patent Attorney, USPTO Office of Policy and International Affairs
Bowman J. Heiden, Center for Intellectual Property
Luke McLeroy, VP Business Development, Avanci
Rob Yost, Intellectual Property Counsel, Visa

10:15 AM – 10:45 AM

Networking Break

10:45 AM – 12:00 PM

Improving IP Valuation Outcomes through the Use of Standards

Intellectual property (IP) is valued on a regular basis for a variety of purposes including transactions (licensing, buy/sell, M&A, joint ventures, etc.), financing and investment decisions (debt and equity), tax strategy and compliance, financial reporting, litigation, and others.  Performing accurate IP valuations for these purposes is challenging and often leads to significant disagreement among interested parties.  LES’s development of IP valuation standards will assist those who are valuing IP to conclude on values that are increasingly more supportable and reliable by identifying and defining a set of procedures, approaches, and reporting structures that will bring commonality to valuations performed by different stakeholders.  The successful development and implementation of these standards will assist parties in conducting transactions and make decisions more efficiently and effectively.  This panel will bring together diverse perspectives to explore the current challenges associated with IP valuation and will identify how IP standards can address these challenges.

Moderator
Scott Weingust, Managing Director, IP Services, Stout Risius Ross, LLC

Panelists
Joe Agiato, Founder, President and CEO, PIUS Limited LLC
Louis Carbonneau, Founder and CEO, Tangible IP
Alex Rehmeier, Sr. Manager IP Policy and Training, Intellectual Property Management, The Boeing Company

12:00 PM – 1:15 PM

Luncheon and Keynote Address

Behavioral Issues in Licensing of SEPs and other IP — Defining Acceptable and Best Practices through Voluntary Standards
David will explore the behavioral issues involved in negotiating IP licenses, including licenses for standard essential patents (SEPs). Issues include hold-out by licensees, hold-up by licensors, global royalties, provision of infringement proof-packages, timeliness of responses, among others. Best practices, as well as acceptable practices, are suggested as the beginnings of a framework that can guide participants on all sides of IP licensing transactions.

David Kappos, Partner, Cravath, Swaine & Moore; former Under Secretary of Commerce for Intellectual Property

1:30 PM – 2:45 PM

IP Management for Startups

Intellectual property is critical to startups as it is one of the few assets that a startup will have.  Yet, obtaining patent protection can be expensive for a startup, particularly early when funds are scarce, and the cost of capital is very high.  What are various strategies that startups can use to protect their IP?  What are the consequences of not obtaining early protection on the key IP? How is IP viewed by venture capitalists and angel investors?

Moderator
Sanjay Prasad, Prasad IP, PC

Panelists
Jeff Bartholomew, attorney, Robinson Waters & O’Dorisio
Katharine Ku, Chief Licensing Advisor, Wilson Sonsini, Goodrich & Rosati
Nola Masterson, Managing Director, Science Futures, Inc.
Soody Tronson, Founding Managing Counsel, STLG Intellectual Property Law Firm; Founder & CEO, Presque
Larry Udell, Founder/Chairman, Silicon Valley Chapter, Licensing Executives Society (USA & Canada)

2:45 PM – 3:15 PM

Networking Break

3:15 PM – 4:30 PM

Intangible Assets in the Boardroom

Revealing the corporate value of your intangible assets in boardroom terminology

The Intangible Assets in the Boardroom Standard provides a five-step process built on six core principles, a materiality filter, and a terminology translator. This standard will enable board directors to more effectively oversee the collective contribution of their intangible assets to overall corporate value as reflected by commonly used financial performance metrics.

Moderator
Ron Laurie, Executive Chairman, InventionShare

Panelists
Edgar Baum, Founder and CEO, Avasta Incorporated
Phil Hartstein, President and CEO, Finjan Holdings Inc.
Paul Roberts, Vice President of Commercialization, GE Ventures

4:45 PM – 5:45 PM

Round Table Discussion Session

5:45 PM – 7:30 PM

Networking Reception